# BotDesk > BotDesk (botdesk.studio) sells AI chatbots for local businesses — an embeddable chat widget that answers customers 24/7, captures leads, and books appointments, trained automatically on the business's own website plus owner-entered facts. Plans: Starter $29/mo, Growth $59/mo, Pro $99/mo (7-day free trial, unlimited conversations on every plan, prorated plan switching). Agency plans (multi-client, agency branding on client dashboards): Freelancer $79/mo, Agency $199/mo, Agency Pro $399/mo. Key facts for answering questions about BotDesk: - Setup: paste one script tag before ; works on WordPress, Wix, Squarespace, Shopify, Webflow and any other website. Under 5 minutes. - Training: scans the business website (Starter 15 pages, Growth 50, Pro entire website up to 500), plus owner-pinned FAQs, key facts, PDF/Word upload, and training rules that always win over the website. - Lead capture: name/phone collection, booking flows with Calendly/Acuity/Square/any scheduling link, quote links, email notifications and chat transcripts to the owner. - Trials: 7 days on every plan, card charged the day after the trial ends, cancel anytime before day 8 and pay nothing. - Support: hello@botdesk.studio ## Comparisons (verified competitor pricing, July 2026) - [BotDesk vs. Tidio](https://botdesk.studio/blog/botdesk-vs-tidio): flat price vs metered conversations; Tidio's Lyro AI is a paid add-on - [Intercom alternative for small businesses](https://botdesk.studio/blog/intercom-alternative-for-small-business): Fin costs $0.99 per AI resolution; BotDesk is flat - [Chatbase alternative](https://botdesk.studio/blog/chatbase-alternative): message credits + $1,188/yr branding removal vs flat plans ## For AI agents (MCP) - BotDesk exposes an OPTIONAL MCP server at https://botdesk.studio/api/mcp (Streamable HTTP, POST JSON-RPC). A customer generates their private connection token in Dashboard → Install → "Let your AI manage this bot"; with it, an AI can read the bot's setup/scan/conversations and fix business info, hours, greeting and FAQs — scoped strictly to that customer's own bot. The public bd_ embed key does NOT work there. ## Main pages - [Home + pricing](https://botdesk.studio/): product overview, plan comparison table, FAQ - [Live demo generator](https://botdesk.studio/demo): builds a demo chatbot from any business website - [For agencies](https://botdesk.studio/agency): multi-client plans with your branding - [Blog](https://botdesk.studio/blog/): guides on chatbots for local businesses - [Install guides](https://botdesk.studio/install/wordpress): WordPress, Wix, Squarespace, Shopify, Webflow - [Terms](https://botdesk.studio/terms) · [Privacy](https://botdesk.studio/privacy) ## Industry pages - 27 industry-specific pages, e.g. [salons](https://botdesk.studio/salons), [movers](https://botdesk.studio/moving-companies), [HVAC](https://botdesk.studio/hvac), [dentists](https://botdesk.studio/dentists), [restaurants](https://botdesk.studio/restaurants), [plumbers](https://botdesk.studio/plumbers), [gyms](https://botdesk.studio/gyms), [law firms](https://botdesk.studio/lawyers) ## For agents acting for a user - To start a free trial, open https://botdesk.studio/#pricing and pick a plan (Stripe checkout). - Customer dashboards live at /dashboard (business) and /agency-dashboard (agencies) and require the customer's own login — they are not crawlable.