If you build websites for plumbers, salons and contractors, an AI chatbot is an easy monthly add-on to sell. The platforms that let you resell one differ on three things that decide your margin: how many client bots one plan covers, whether the AI's usage is metered, and what "white-label" actually removes.
Below is each platform's published pricing, read from its own website on September 25, 2026. We make BotDesk, one of the eight, so we held our own entry to the same standard and included a section on when BotDesk is the wrong choice.
What "white-label" can mean
Vendors use the word for three different levels. Know which one you need before comparing prices:
- Badge removed. The chat widget on your client's site shows no vendor name or "powered by" line.
- Your brand on everything you share. Reports, emails and dashboards carry your agency's name.
- A reseller platform. Each client gets a login on your own domain, and some platforms bill your clients for you.
Most small agencies selling "we'll add a chatbot to your site" need levels 1 and 2. Level 3 matters once clients want to log in and read their own conversations.
The comparison
Scroll the table sideways to see every column.
| Platform | Entry agency price | Clients included | AI usage | White-label level |
|---|---|---|---|---|
| BotDesk | $79/mo (Freelancer) $199 · $399 | 3 client bots 10 · 25 | Unlimited conversations, not metered | Badge removed; reports in your brand; no client logins |
| Stammer AI | $99/mo (Pro, white label), or $79/mo billed yearly | 5 chat + 5 voice agents; unlimited client sub-accounts | Not included: paid per message or minute from a prepaid wallet | Full: your domain, client dashboards, client billing |
| Lety | $97/mo (Starter) $297 · $497 | 2 client sub-accounts 10 · unlimited | AI tokens passed through at the model's cost; plan cards list a 4.9% / 2.9% / 1.9% transaction fee | Full: your logo, domain and dashboard |
| ChatLab | $360/mo (Premium, includes the Agency Package) | 25 chatbots, 25 users | 50,000 message credits a month; credits per reply depend on the AI model | Full: client portal on your domain; you invoice clients yourself |
| Robofy | $799/yr (Accelerator, billed yearly, about $67/mo) | 10 client licenses | 1.0M AI credits a month | White-label panel; custom domain on higher plans |
| Chatbase | No self-serve agency plan (white-labeling is Enterprise) | 1 agent per plan; extra agents $25/mo each | Message credits (Hobby $40/mo: 700 a month) | Badge removal is a $99/mo add-on |
| Botpress | $150/mo billed yearly, or $189 month to month (Plus) | Unlimited agents; no client sub-accounts | 250 conversations a month, then $0.65 each | Badge removed from the webchat widget |
| HighLevel | $97/mo (Starter) $297 · $497 | 3 sub-accounts unlimited · unlimited | Conversation AI billed per sub-account: $50/mo for 1,000 responses, $97/mo "unlimited, subject to fair use", or pay per use | Full CRM with your branding on client logins |
Sources, all read September 25, 2026: BotDesk, Stammer AI, Lety, ChatLab, Robofy, Chatbase, Botpress, HighLevel and its AI pricing help page. Prices change often; check the vendor's page before you commit.
Notes on each platform
BotDesk
Three flat plans: Freelancer $79 a month for 3 client bots, Agency $199 for 10, Agency Pro $399 for 25. That works out to about $26, $20 and $16 per client bot. Conversations are never metered, so a busy client doesn't change your bill. Each bot is trained on the client's own website: up to 50 pages on Freelancer and Agency, 500 on Agency Pro, which also adds booking through the client's Calendly, Acuity or Square page. Client widgets carry no BotDesk badge, lead emails and reports use your agency's name, and you manage every client from one dashboard. You can build a live demo from any prospect's website on the agency page before you pitch them. Paid plans start with a 7-day trial.
Stammer AI
The white-label plan (Pro) starts at $99 a month for 5 chat and 5 voice agents and scales to $499 for 100 of each. It's one of the most complete reseller setups for a small agency: your domain, a dashboard per client, and client billing through a prepaid wallet with your markup. The trade-off is that AI usage isn't included on Pro. You pay per message or per voice minute, so costs grow with your clients' traffic. Voice agents make it the better fit if clients want phone answering too.
Lety
Starter is $97 a month for 2 client sub-accounts, Standard $297 for 10, Unlimited $497. Every plan is fully white-labeled with your domain. Lety passes AI token costs through at the model's price rather than bundling them, and its plan cards list a transaction fee (4.9% on Starter down to 1.9% on Unlimited) that the page doesn't fully define. Ask them what it applies to.
ChatLab
The Agency Package comes with the $360-a-month Premium plan: 25 chatbots, 25 user accounts, 50,000 message credits a month, a client portal on your domain, and no revenue share. Credits per reply vary by AI model (1 to 15), so 50,000 credits is only 50,000 messages on the cheapest models. ChatLab says there is no trial of the Agency Package itself.
Robofy
Robofy's reseller pricing page lists agency plans billed once a year, from $799 (Accelerator, 10 client licenses, about $67 a month) to $1,199. A separate Robofy page still shows monthly prices of $97 to $149, so confirm which applies before you buy. Plans include a white-label panel and a monthly AI credit allowance.
Chatbase
Chatbase is a strong general chatbot builder, but it has no self-serve agency plan: white-labeling sits under Enterprise pricing. On self-serve plans each plan includes one agent (extra agents are $25 a month each), usage runs on message credits, and removing the Chatbase badge is a $99-a-month add-on. That adds up fast across several clients.
Botpress
Botpress is the most flexible option for building custom agents with logic and integrations, and its Plus plan ($150 a month billed yearly, $189 month to month) includes a white-labeled webchat widget. It has no agency or client sub-account plan, and conversations beyond 250 a month cost $0.65 each. It suits a technical agency building bespoke bots more than one reselling the same product to many small clients.
HighLevel
HighLevel is a full CRM and marketing platform with an AI chatbot inside it, not a chatbot product. Plans are $97, $297 and $497 a month, and Conversation AI is billed separately per client sub-account. It's the right choice if you want to sell clients a whole system (CRM, texting, review requests, automations) and the chatbot is one piece of it.
Voiceflow also offers agency features, but it doesn't publish prices on its website, so it isn't in the table.
Which one fits your agency
- Website chat for a few local clients, cost you can predict: a flat plan with unmetered conversations (BotDesk), or Robofy's yearly plans, which come with a large monthly credit allowance, if you're comfortable paying a year up front.
- Clients also want AI phone answering: Stammer AI, or HighLevel if you're selling the whole CRM.
- Clients want to log in on your domain and read their own chats: Stammer AI, Lety or ChatLab.
- You're selling a complete marketing system: HighLevel.
- You build custom, integration-heavy bots: Botpress.
When BotDesk is the wrong pick
We'd rather you choose right than choose us. BotDesk is website chat only: no phone or voice answering, no SMS or WhatsApp chat, and no CRM of its own (leads go out by email, or to your CRM through a webhook or Zapier). Your clients don't get their own logins; you manage everything and share reports. The widget loads from botdesk.studio, which anyone reading the page source can see, so sell it as a service you manage. And BotDesk is a small, young company. If you need client portals, voice, or a large vendor with a long track record, one of the platforms above will serve you better.
Bottom line
The sticker price is only half the comparison. Work out your cost per client, then ask what happens to it when a client's site gets busy: on metered platforms it goes up, on flat ones it doesn't. And decide whether your clients need logins before paying for a reseller platform they may never open.
The quickest way to judge any of these is to try one on a real client site. BotDesk's agency page builds a live demo from any website in about 30 seconds, no signup needed.