White-Label AI Chatbot for Agencies: 2026 Pricing Compared

If you build websites for plumbers, salons and contractors, an AI chatbot is an easy monthly add-on to sell. The platforms that let you resell one differ on three things that decide your margin: how many client bots one plan covers, whether the AI's usage is metered, and what "white-label" actually removes.

Below is each platform's published pricing, read from its own website on September 25, 2026. We make BotDesk, one of the eight, so we held our own entry to the same standard and included a section on when BotDesk is the wrong choice.

What "white-label" can mean

Vendors use the word for three different levels. Know which one you need before comparing prices:

1. Badge removed. The chat widget on your client's site shows no vendor name or "powered by" line.
2. Your brand on everything you share. Reports, emails and dashboards carry your agency's name.
3. A reseller platform. Each client gets a login on your own domain, and some platforms bill your clients for you.

Most small agencies selling "we'll add a chatbot to your site" need levels 1 and 2. Level 3 matters once clients want to log in and read their own conversations.

What to check before you resell one

Pricing pages make most platforms look alike. These questions are where they differ, and where an agency's margin gets eaten:

1. What does one more client cost you? Divide the plan price by the client bots it includes, then check the price of the next tier up. A cheap plan with three bots can cost more per client than a bigger plan once you have five.
2. Is AI usage included or metered? Per-message, per-conversation and credit pricing all grow with your clients' traffic. A client's busy season becomes your bill. Ask what happens at the limit: does the bot stop, slow down, or charge you overage?
3. What exactly is white-labeled? The widget badge, the lead emails, the reports, the client login page, the script URL in the page source. Ask which of these show the vendor's name.
4. Do clients need to log in? If they only want leads by email and a monthly report, you don't need to pay for a full reseller portal.
5. How does it learn each client's business? Reading the client's website saves hours per client compared with typing every answer. Check how it handles price lists and pages that change.
6. Where do leads go? Email to the client, a webhook into their CRM, or only inside the vendor's dashboard.
7. Can you demo it on a prospect's own site before they sign? A working bot on their site sells better than a slide deck.
8. Can a client leave cleanly? If a client goes direct or moves on, can you hand the bot over or remove it without breaking their site?

Per-client cost: the arithmetic

Your cost per client is the plan price divided by the clients on it, plus any usage charges. On a flat plan with unmetered conversations the usage part is zero, so the cost per client only falls as you add clients. For example, on BotDesk's $79 Freelancer plan:

• 1 client: $79 a month for that client.
• 2 clients: $39.50 each.
• 3 clients (the plan's limit): about $26 each. A fourth client means the $199 Agency plan, about $50 each until you add more, and about $20 each at 10.

What you charge clients is up to you. Many agencies bundle the chatbot into a monthly website care plan rather than pricing it on its own. On a metered platform, run the same sums with a busy month's usage added, because that's the month that decides your margin.

The comparison

Scroll the table sideways to see every column.

Sources, all read September 25, 2026: BotDesk, Stammer AI, Lety, ChatLab, Robofy, Chatbase, Botpress, HighLevel and its AI pricing help page. Prices change often; check the vendor's page before you commit.

Notes on each platform

BotDesk

Three flat plans: Freelancer $79 a month for 3 client bots, Agency $199 for 10, Agency Pro $399 for 25. That works out to about $26, $20 and $16 per client bot. Conversations are never metered, so a busy client doesn't change your bill. Each bot reads the client's own website: up to 50 pages on Freelancer and Agency, 500 on Agency Pro, which also adds Cal.com and Calendly booking. Client widgets carry no BotDesk badge, lead emails and reports use your agency's name, and you manage every client from one dashboard. Since this comparison was first published, BotDesk has added an optional client view: switched on per client, it lets them sign in to see their own leads and chats, read-only, under your name and logo. You can build a live demo from any prospect's website on the agency page before you pitch them. Paid plans start with a 30-day trial.

Stammer AI

The white-label plan (Pro) starts at $99 a month for 5 chat and 5 voice agents and scales to $499 for 100 of each. It's one of the most complete reseller setups for a small agency: your domain, a dashboard per client, and client billing through a prepaid wallet with your markup. The trade-off is that AI usage isn't included on Pro. You pay per message or per voice minute, so costs grow with your clients' traffic. Voice agents make it the better fit if clients want phone answering too.

Lety

Starter is $97 a month for 2 client sub-accounts, Standard $297 for 10, Unlimited $497. Every plan is fully white-labeled with your domain. Lety passes AI token costs through at the model's price rather than bundling them, and its plan cards list a transaction fee (4.9% on Starter down to 1.9% on Unlimited) that the page doesn't fully define. Ask them what it applies to.

ChatLab

The Agency Package comes with the $360-a-month Premium plan: 25 chatbots, 25 user accounts, 50,000 message credits a month, a client portal on your domain, and no revenue share. Credits per reply vary by AI model (1 to 15), so 50,000 credits is only 50,000 messages on the cheapest models. ChatLab says there is no trial of the Agency Package itself.

Robofy

Robofy's reseller pricing page lists agency plans billed once a year, from $799 (Accelerator, 10 client licenses, about $67 a month) to $1,199. A separate Robofy page still shows monthly prices of $97 to $149, so confirm which applies before you buy. Plans include a white-label panel and a monthly AI credit allowance.

Chatbase

Chatbase is a strong general chatbot builder, but it has no self-serve agency plan: white-labeling sits under Enterprise pricing. On self-serve plans each plan includes one agent (extra agents are $25 a month each), usage runs on message credits, and removing the Chatbase badge is a $99-a-month add-on. That adds up fast across several clients.

Botpress

Botpress is the most flexible option for building custom agents with logic and integrations, and its Plus plan ($150 a month billed yearly, $189 month to month) includes a white-labeled webchat widget. It has no agency or client sub-account plan, and conversations beyond 250 a month cost $0.65 each. It suits a technical agency building bespoke bots more than one reselling the same product to many small clients.

HighLevel

HighLevel is a full CRM and marketing platform with an AI chatbot inside it, not a chatbot product. Plans are $97, $297 and $497 a month, and Conversation AI is billed separately per client sub-account. It's the right choice if you want to sell clients a whole system (CRM, texting, review requests, automations) and the chatbot is one piece of it.

Voiceflow also offers agency features, but it doesn't publish prices on its website, so it isn't in the table.

How white-label works on BotDesk

1. Pick a plan: Freelancer ($79 a month, 3 client bots), Agency ($199, 10) or Agency Pro ($399, 25). Paid plans start with a 30-day free trial, and Freelancer can also be tried for 7 days with no card.
2. Add a client in the agency dashboard with their business name, website and colors. BotDesk reads their site and fills in the bot's knowledge, so you review it instead of typing it.
3. Install it on the client's site with their own embed code: a plugin on WordPress, or one line of code on Wix, Squarespace, Shopify and most builders. See the WordPress guide or all install guides.
4. Leads go to the client. When a visitor wants a callback or quote, the bot takes their name and phone number (email optional) and emails it to the client, or sends it to the client's CRM through a webhook.
5. Report in your name. Share reports with your agency's name and logo, and turn on the read-only client view if a client wants to see their own chats.

BotDesk is website chat only: no phone answering. Every client bot has unlimited conversations, with a ceiling of 2,000 messages a day per bot to stop abuse.

Which one fits your agency

• Website chat for a few local clients, cost you can predict: a flat plan with unmetered conversations (BotDesk), or Robofy's yearly plans, which come with a large monthly credit allowance, if you're comfortable paying a year up front.
• Clients also want AI phone answering: Stammer AI, or HighLevel if you're selling the whole CRM.
• Clients want to log in on your domain and read their own chats: Stammer AI, Lety or ChatLab.
• You're selling a complete marketing system: HighLevel.
• You build custom, integration-heavy bots: Botpress.

When BotDesk is the wrong pick

We'd rather you choose right than choose us. BotDesk is website chat only: no phone or voice answering, no SMS or WhatsApp chat, and no CRM of its own (leads go out by email, or to your CRM through a webhook or Zapier). Clients can get a read-only view of their own leads and chats, but they can't edit their bot, and there's no custom domain: the widget, chat link and client sign-in page are all on botdesk.studio. The widget loads from botdesk.studio, which anyone reading the page source can see, so sell it as a service you manage. And BotDesk is a small, young company. If you need full client portals on your own domain, voice, or a large vendor with a long track record, one of the platforms above will serve you better.

Bottom line

The sticker price is only half the comparison. Work out your cost per client, then ask what happens to it when a client's site gets busy: on metered platforms it goes up, on flat ones it doesn't. And decide whether your clients need logins before paying for a reseller platform they may never open.

The quickest way to judge any of these is to try one on a real client site. BotDesk's agency page builds a live demo from any website in about 30 seconds, no signup needed.

Questions agencies ask