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Pricing

Simple, honest pricing: pick your edition

BotDesk comes in three editions. Choose the one that fits and see every plan in one place.

For trades, salons, clinics and other local service businesses: answers questions on your site 24/7 and, on paid plans, takes messages for a callback.

Free
$0forever

Start here, and upgrade when you want every lead.

  • 50 conversations a month
  • Answers from your own website
  • Answers questions 24/7 and takes up to 3 leads a month
  • Replies in each visitor's language
  • Your own chat link and QR code, your colors and name
  • One line of code, the WordPress plugin or the Shopify app

What the free plan includes

Start free, no card

No card. Keep it as long as you like.

Starter · Recommended
$29/mo

Answers questions and takes messages for you, 24/7.

  • Unlimited conversations
  • Takes name, number and request, emailed to you and saved in your dashboard
  • Takes booking requests for you to confirm
  • Learns up to 15 pages of your site, kept up to date by Auto-Sync
  • Chat link and QR code for Facebook, Instagram or Google
  • Your colors, name and launcher
  • Shows a small "Powered by BotDesk" badge
Start 7-day free trial

Create your account, then start your trial. No charge until day 8.

Growth
$59/mo

Adds price estimates, live chat and your own brand.

  • Everything in Starter
  • Learns up to 50 pages
  • Price estimates from your own prices, or a live Google Sheet
  • Books real appointment times in the chat, checked against your calendar link
  • Live takeover and a team inbox (up to 10 people)
  • No BotDesk badge
  • Leads to Zapier, Make, Slack or Discord, plus a REST API
Start 7-day free trial

Create your account, then start your trial. No charge until day 8.

Pro
$99/mo

Adds Cal.com, Calendly and booking links.

  • Everything in Growth
  • Learns up to 500 pages
  • Books into Cal.com or Calendly, or sends visitors to your Calendly, Acuity or Square booking page
  • For your developer: signed-in customers and live lookups
  • Priority email support, answered first
Start 7-day free trial

Create your account, then start your trial. No charge until day 8.

Big, high-volume, or complex? See Custom & Enterprise

Free
$0forever

Start here. Free, no card, keep it as long as you like.

  • 50 conversations a month
  • Trained on your product catalog
  • One line of code on any site
Start free, no card
Store
$19/mo

Your AI shopping assistant.

  • Recommends & compares products
  • Sizing, shipping & returns answers, captures shoppers
  • Unlimited chats, chat link and QR code
  • Team inbox, live takeover, lead webhooks and REST API included
  • No BotDesk badge
Start 7-day free trial

Create your account, then start your trial. No charge until day 8.

Store Pro
$39/mo

The full sales + support assistant.

  • Everything in Store
  • Live order tracking (WooCommerce)
  • Connect your Shopify store
  • Booking links and requests, whole-site knowledge
  • For your developer: signed-in customers and live lookups
  • Priority email support, answered first
Start 7-day free trial

Create your account, then start your trial. No charge until day 8.

Store Style
$79/mo

For clothing & fashion brands.

  • Everything in Store Pro
  • Occasion styling & outfit pairing
  • Photo search
Start 7-day free trial

Create your account, then start your trial. No charge until day 8.

A separate edition for online stores. See all the store features

Freelancer
$79/mo

For web designers adding chatbots as a service.

  • Up to 3 client bots
  • Agency dashboard, one login
  • White-label (your branding)
  • Per-client chat link, QR code and lead webhook
  • Optional read-only client view
Start 7-day free trial

Create your account, then start your trial. No charge until day 8.

Agency
$199/mo

For established agencies.

  • Up to 10 client bots
  • Everything in Freelancer
  • Priority email support, answered first
Start 7-day free trial

Create your account, then start your trial. No charge until day 8.

Agency Pro
$399/mo

For growing agencies scaling revenue.

  • Up to 25 client bots
  • Everything in Agency
  • Booking links & custom goals per client
  • Hands-on setup help by email
  • Email the founder directly
Start 7-day free trial

Create your account, then start your trial. No charge until day 8.

Resell under your own brand and keep the margin. See the agency program

Every paid plan: create your account, then a 7-day free trial · card at checkout, no charge until day 8 · cancel anytime. Any payment can be refunded within 7 days. (Local businesses and stores can also start on the Free plan: no card at all, 50 conversations a month. Agency plans have no free tier.)

Not sure yet? See your own assistant first: enter your website and it's ready in a minute or two, free and with no signup.

Every plan, in full

What each of the four local-business plans does, and what it costs. You get unlimited conversations on every paid plan, and each one starts with a 7-day free trial you can cancel any time.

Free $0 forever

Try it on your site and see what visitors ask.

  • 50 conversations a month
  • Answers from up to 5 pages of your site
  • Up to 3 leads a month, emailed to you
  • Replies in each visitor's language
  • Your own chat link and QR code, colors and name
  • Shows a "Powered by BotDesk" badge

Starter $29/mo

Answers questions and takes messages for you, around the clock.

  • Unlimited conversations
  • Takes name, number and request, emailed to you and saved in your dashboard
  • Takes booking requests with their preferred time, for you to confirm
  • Learns up to 15 pages of your site
  • Pin 5 FAQs and key facts it always gets right
  • Upload a menu or price list (PDF or Word)
  • Chat link and QR code for Facebook, Instagram or Google
  • Your own colors, name and launcher

Growth $59/mo

Your brand only, price estimates, and live chat with your team.

  • Everything in Starter
  • No "Powered by BotDesk" badge
  • Price estimates from your own prices, or a live Google Sheet
  • Books real appointment times in the chat, checked against your calendar link
  • Jump into chats live and add your team (up to 10 people)
  • Read any chat translated into your language
  • Send leads to Zapier, Make, Slack or Discord, or use the REST API
  • Learns up to 50 pages, 15 FAQs, 10,000 characters of key facts

Pro $99/mo

Bookings, and an assistant that knows your whole site.

  • Everything in Growth
  • Books into Cal.com or Calendly, or sends people to your own booking page
  • Learns your entire website (up to 500 pages)
  • 40 FAQs, 20,000 characters of key facts
  • For your developer: signed-in customers and live lookups
  • Priority email support, answered first

Free plan: no card. Paid plans: 7-day free trial, card at checkout, no charge until day 8, cancel anytime. Already had a BotDesk trial on this email? Starting a plan charges you now.

Sell online? BotDesk for Online Stores is a separate edition with its own plans from $19 a month, including a free forever plan.

Before you start

There's a Free plan at $0 (no card, 50 conversations a month, answers questions but doesn't capture leads). Paid plans are $29/month (Starter), $59/month (Growth), or $99/month (Pro), with unlimited conversations. All paid plans include a 7-day free trial. You create an account, enter a card at checkout, and if you cancel before day 8 you won't be charged.
On day 8, your card is charged for your chosen plan and your chatbot keeps running. Cancel any time before the trial ends and you won't be billed. Already had a BotDesk trial on this email? Then a new plan is charged right away.
Log into your dashboard and click the Manage billing button. That opens your Stripe billing portal where you can cancel your subscription or switch plans anytime. Cancellations take effect at the end of the current billing period, so your chatbot stays live until then. Plan upgrades are prorated, so you only pay the difference.
A few minutes for most sites. Enter your website, check how the assistant answers, then add it to your site with one line of code, the WordPress plugin or the Shopify app. If you get stuck, ask for free setup help and we'll help you by email.

More answers on the full FAQ.

What a missed visitor costs

Put in your own numbers. The ones below are examples.

Think of the website questions that go unanswered after hours, during a busy shift, or while the phone rings out. The numbers above are examples. Replace them with yours.

Estimated revenue lost every month

$3,248

That's $38,970 per year if none of those visitors came back.

How we calculate this: missed inquiries per week × your average customer value × 4.33 weeks per month. It's an estimate from the numbers you enter, not a guarantee. Not every missed inquiry would have become a customer.

Type what a typical job brings in, and we'll compare it with the plan price.